Marketing has become a human router.
Every visitor question gets forwarded to a business manually. The destination's WhatsApp became a support line, not a commerce channel.
For shopping malls and city centres
One number. Every store. Every visitor.
Centralized conversational commerce for your entire destination. One WhatsApp number connects every participating store, business, and visitor.
Multiple businesses on one WhatsApp number
One WhatsApp account connects every participating business. The agent understands which place each question concerns and routes it accordingly.
Search across the destination
A visitor sends a photo or describes what they need and gets relevant matches from participating stores and businesses.
Full checkout in chat per store
The shopper completes the purchase inside the same WhatsApp thread, with the store that owns the product.
Business routing
Multiple businesses on one WhatsApp number
Search across the destination
Full checkout in chat per store
Your visitors already have WhatsApp open.
Make every participating store and business reachable from one conversation.
Talk to bKlugDestination teams have become human routers, forwarding visitor questions one at a time.
bKlug turns a shopping mall or city centre's WhatsApp into a destination-wide commerce surface, so visitors reach participating stores and businesses from a single conversation.
The pain we hear
Shopping malls and city centres already have the audience. The missing layer is a way to route demand to the right business without manual work.
Businesses get uneven attention.
Conversion across the destination is inconsistent, and participating businesses receive unequal visibility.
The destination has demand that never converts.
Visitors ask where to find something but never reach the store or business that could help them.
Your visitors already have WhatsApp open.
Make every participating store and business reachable from one conversation.
What bKlug does about it
A destination-wide WhatsApp layer for shopping malls, city centres, and their business ecosystems.
Multiple businesses on one WhatsApp number
One WhatsApp account connects every participating business. The agent understands which place each question concerns and routes it accordingly.
Search across the destination
A visitor sends a photo or describes what they need and gets relevant matches from participating stores and businesses.
Full checkout in chat per store
The shopper completes the purchase inside the same WhatsApp thread, with the store that owns the product.
Banking-grade safety
Content moderation, data privacy controls, and brand protection are built in for destination-wide operations.
Clear business context
Every result carries its store or business context, so visitors always know who they are interacting with.
Human handoff per business
When a visitor needs a person, the agent routes them to the right business representative with context attached.
How it works
A staged rollout for a destination and its participating businesses, not a single-store install.
The destination onboards bKlug.
We scope the participating businesses, brand voices, and data isolation model with your team.
Businesses connect their systems.
Each participating business connects its commerce platform or data source.
The destination's WhatsApp goes live.
Visitors text once, reach participating stores and businesses, and never leave the conversation.
Questions destination teams ask
How are participating businesses onboarded?
Each business connects its store or data source. Onboarding is staged with the shopping mall or city-centre team.
Who owns the WhatsApp number?
The shopping mall or city-centre organisation owns the number. Businesses share the surface but keep their own brand voice and data.
How does billing work across businesses?
It is customized for each destination. Common patterns include centrally funded, business-funded, and split models.
What about business data isolation?
Each business's store, conversations, and analytics are isolated. The destination team sees aggregate engagement.
How do shoppers know which brand they are talking to?
The agent surfaces the brand and store context naturally. Each product card carries its brand.
Your visitors already have WhatsApp open.
Make every participating store and business reachable from one conversation.