1. bKlug bill
One credit per AI message. This lives entirely in the SaaS tier price.
Pricing
Pick the tier that matches your volume.
Every tier includes the full bKlug agent. Tiers differ on monthly AI message allowance, support level, and the depth of customization.
Intro
For small stores piloting WhatsApp commerce.
$40per month
Price does not include VAT.
Separate WhatsApp / Meta charges apply when replies use WhatsApp message templates.
AI messages included
250AI messages / month
Approx. 35-40 conversations / month
AI Commerce & Customer Experience
- Full bKlug AI Agent for WhatsApp
- Access to all current bKlug AI Agent capabilities, with continuous feature releases and enhancements
- Proprietary conversational AI for dynamic product discovery
- Smart Personal Shopper for personalized sales assistance
- Multilingual interactions across voice, image, and text
Platform & Integration Infrastructure
- Official Meta API integration
- Seamless CRM and platform integrations
- Works with all current platform integrations
- One e-commerce platform integration included
- Real-time catalog synchronization (under 1 minute)
Scalability & Operations
- Unlimited AI agents
- Unlimited indexed products
- Unlimited users with full platform access
Analytics & Intelligence
- Advanced dashboard with performance metrics and customer intelligence
Most common
Core
For growing brands selling consistently on WhatsApp.
$70per month
Price does not include VAT.
Separate WhatsApp / Meta charges apply when replies use WhatsApp message templates.
AI messages included
500AI messages / month
Approx. 70-80 conversations / month
Everything in Intro
- Includes all features available in the Intro plan
Usage & Scale
- Larger monthly AI message allowance
- Reduced per-message pricing compared to Intro
Performance & Optimization
- Faster support response times
- Early access to new AI capabilities
- Advanced AI behavior tuning
Analytics
- Enhanced customer insights
- Exportable analytics and reports
AI & Brand Control
- Custom instructions and structured AI controls
Plus
For multi-store brands and heavier conversation volume.
$130per month
Price does not include VAT.
Separate WhatsApp / Meta charges apply when replies use WhatsApp message templates.
AI messages included
1,000AI messages / month
Approx. 140-160 conversations / month
Everything in Core
- Includes all features available in the Core plan
Usage & Scale
- Larger monthly AI message allowance
- Reduced per-message pricing compared to Core
Multi-Store Commerce
- Multi-store management within a single WhatsApp account
- Cross-store catalog queries
Analytics
- Request personalized metrics reports
Product Collaboration
- Feature request access*
* Feature requests are reviewed by the bKlug team.
One AI message = one user message + one AI reply.
How messages and WhatsApp charges work
An AI message is one user message plus one AI reply. A typical chat uses about 6 to 7 AI messages, so the Intro tier with 250 AI messages covers roughly 35 to 40 chats a month.
2. WhatsApp / Meta bill
Separate charge via the official Business API. It is triggered when replies use WhatsApp message templates.
Typical Meta / WhatsApp charge
Intro, 250 AI messages/monthunder $2-3
Core, 500 AI messages/month~$5
Plus, 1,000 AI messages/month~$7-8
There is no setup fee and every tier includes the full product. The WhatsApp charge is a separate line item to plan for.
Enterprise
Custom volumeFor larger messaging volumes, malls, and multi-store operations.